Lana Samuels

Sales Director

Lana’s reputation precedes her. Strong and diligent in her interaction, she’s across every detail to ensure the highest level of efficiency.

Average sale price

$2.27m

Record sale price

$15.5m

Settled Sales

$108m

Average client rating

5 Stars via REA

Average Client Rating

via Domain

Lana has played a pivotal role in WHITEFOX’s growth over the last five years, and with her incomparable experience within the business, the industry and The Deal, Lana’s seat at the leadership table here has been expecting her since the start — first ever client. Marty’s EA. Negotiator. Director.

With an eye for detail when it comes to marketing luxury real estate, she leads the WHITEFOX Brighton office by example — processes, plans, polish — and lifting those around her to the next level. Revered and respected within the industry, Lana’s reputation precedes her. But it’s the energy that Lana carries that sets the pace for what’s to come.

It’s a new era of real estate in Australia— and it’s Lana led.

BOLD.

Brighton. Bayside. Beyond. Lana’s name is synonymous with transacting luxury homes in Melbourne’s premium suburbs. It’s the area’s quality of life that she complements with her sophisticated understanding of property marketing. And that’s obvious when you meet it.

BOLD.

POLISHED.

From property evaluation to adding value besides the bottom line, Lana is meticulous in her preparation and strategic in planning each campaign to perfection. A firm believer in proactive communication, she makes you feel at home in her hands — even as you get ready to move onto the next.

MATTER OF FACT.

Here since the beginning, Lana has been a pivotal part of shaping WHITEFOX’s trajectory. Aligned in an ambitious vision for Melbourne’s elite real estate, Lana’s leadership sets an example for the agents working alongside her, the industry, and our reputation.

Lana Samuels

Sales Statistics

Lana Samuels from WHITEFOX Real Estate — Brighton has sold 39 properties in the last 12 months, with an average sale price of $2.27M and total sales valued at $108M. Lana Samuels has worked with Marty Fox, Michael Martin, Michael Derham and Owen Bowditch and Nellie Jenkins on 39 of these sales. Lana Samuels sold 22 houses and 14 apartments whereby 12 sales were negotiated by Expressions of Interest and 9 by Private Negotiation. These properties were on the market for an average of 37 days.

Lana Samuels’ highest recorded sale price was $15.5M for a 5 bedroom home in Toorak. The property was sold via Private Negotiation.

Top SuburbsIn the last year:No. of SalesAverage

BRIGHTONHouses292.56m

SANDRINGHAMUnits6$1.27m

ELWOODTownhouses3$1.46m

TOORAKDevelopments$m

ARMADALE

PRAHRAN