Ellie Morrish
Advisor & Negotiator
Ellie Morrish is a city girl with a country heart. With five years of experience in real estate, Ellie has built a reputation for delivering exceptional outcomes across a wide range of properties. Starting in Port Phillip before moving to Boroondara, she’s handled everything from apartments to multimillion-dollar homes, including some of the most notable sales in Melbourne—such as a $15.3M transaction.
Ellie’s ability to see every deal through from start to finish sets her apart. Having begun her career as a receptionist and assistant, she understands the real estate process at every level, bringing a careful and well-rounded approach to her work. Known for being hardworking, firm but fair, and always willing to go above and beyond, Ellie’s driven by a genuine care for her clients. Whether it’s upsizing, downsizing, or navigating a major life transition, she approaches every sale with the seriousness and care it deserves.
Originally from Ouyen, Northwest Victoria, Ellie now lives in St Kilda East with her fiancé, Darcy, and their two dogs, Eddie and Lonzo. She’s also never too far away from her horse, Binky, with whom she trains for dressage weekly—a passion she’s pursued since childhood and one that serves as her reset for work.
Ellie’s move to WHITEFOX felt like the perfect fit. Drawn by the people and the culture of collaboration, she’s excited to work alongside like-minded professionals who share her commitment to getting the best results.
Campaign Branding
Brand Pillars
Bold in our idealogy
Polished in our execution
Matter of fact in communication
The industry influencer
Our approach to marketing is simple in its essence; impact creates engagement. Using our strategic and identifiable tone of voice, WHITEFOX presents differently.
From high quality, in-house video production to curated and deliberate social media strategies and everything in-between, every brand touchpoint is polished.
With hyper-targeted digital campaigns, we have a clear understanding of the market — and how to capture its attention, from black and white photos, arched signboards and trademarked language. WHITEFOX is all about elevating the exposure of your property.
Since inception WHITEFOX clients have spent $0 on traditional print media. Proving our innovative marketing works and has resulted in a median sale price circa 2x the median house value of the markets we trade in.
- Average Listing Views*
WHITEFOX
6,381
Industry Average
2,154
Comparison
196%
*The above statistics have been provided to WHITEFOX by REA (est June 2024) Refer to this page’s footer for disclaimers.
Collective Instagram Followers
55,896
Monthly Website Views
45k+
Monthly Video Views
325k+
Average Video Views
22K+
Our Expertise
Luxury
Marketing and selling luxury property sits at the core of our business at WHITEFOX. It’s what we pride ourselves on and what we’ve been doing for years now—both within Melbourne’s premier suburbs and now in Auckland and Queenstown, New Zealand. Our approach to marketing luxury properties focuses on world-class presentation, engaging social media marketing, high-quality collateral, and a bespoke approach, which establishes a memorable experience for buyers. We present and transact luxury property exactly how it should be: curated, and never complicated.
Our Expertise
Projects
Working collaboratively with leading developers and taking cues from the architecture, interior and landscape design, we’ve developed a reputation for successfully marketing and selling some of Melbourne’s most exclusive Projects. Leveraging our marketing expertise and extensive industry knowledge, we understand exactly what will resonate with a project’s core audience and tailor the message to ensure it cuts through in an increasingly competitive landscape.
Our Expertise
Apartments
As our core luxury sales division grew, we saw an opportunity to tailor our offering to better suit our clients’ investment properties – enter WHITEFOX Apartments. Why? Because Apartments require a different approach to ensure the right buyer is found and no marketing dollars are wasted. With years of specialist expertise focusing on this property type, our team of apartment specialists know exactly how to position your investment property or beloved apartment with a tailored marketing strategy leveraging our unique and identifiable tone of voice and visual identity. It’s luxury marketing for entry level assets.
Our Expertise
Advocacy
With a dedicated in-house advocacy team, WHITEFOX can proudly assert itself as the sole ‘full-service’ real estate agency, providing a truly unique offering to the consumer. Our advocacy team assists clients in finding their perfect property by leveraging our strong relationships within the industry, possessing intimate knowledge of market trends, and employing fundamental skills in negotiation and bidding. Our system for pricing metrics gives certainty to what a property is likely to sell for which saves our clients the most valuable commodity, their time and money.
The Deal
A word from Marty
When launching WHITEFOX in 2017, my vision for real estate was ambitious. Having over 15 years experience at traditional agencies, I wanted to build one that didn’t look, talk, or feel like the others. So, with help, I dissected how it had always been done and then changed it for the better.
It wasn’t just about being different, it was about being smarter through developing a distinct tone of voice, curated content, a robust digital strategy, and bold creative. As a result, we’ve elevated property marketing for those wanting a higher level of presentation and engagement for their assets.
Starting with a strategic placement in Melbourne’s blue-chip suburbs, our agency quickly experienced success. We learned that having ‘no core area’ didn’t hinder our growth; instead, it allowed us to elevate the industry standard. Expanding beyond Melbourne, we seized an opportunity to open offices in both the New Zealand market and across Australia.
Today, with offices in Perth, Adelaide, and the North and South Islands of New Zealand, WHITEFOX continues to represent luxury properties and cultivate a reputation for welcomed disruption.
Bringing a unique perspective to a landscape where vendors are used to traditional operators and franchise models, WHITEFOX rewrites the rule book to build a boutique brand with global reach that’s bold, polished and matter of fact.
Marty Fox
Founder & CEO
Locations
Australia
Stonnington / HQ
Suite 1.01 / 428c Toorak Road, TOORAK 3142
Port Phillip
317A Montague Street,
Albert Park 3206
Bayside
1/36 CARPENTER STREET
BRIGHTON 3186
Peninsula
2/1016 MORNINGTON-FLINDERS RD
RED HILL 2024
Northside
332 Drummond St, Carlton VIC 3053
Adelaide
SHOP 3, 183 KING WILLIAM ROAD,
HYDE PARK, 5061
Perth
Unit 6, 94 Rokeby Road, Subiaco , WA 6008
New Zealand
Queenstown
Level 1 / 44 Beach Street, Queenstown 9300
Wanaka
8/105 Ardmore Street, Wanaka 9305
Auckland
92 Jervois Road,
Ponsonby 1010
Disclaimer: The information provided in this brochure is intended for general purposes only and should not be considered professional financial, legal, or other advice. While care has been taken to confirm that the material contained in this brochure is accurate and up to date at the time of publishing, Whitefox Real Estate PTY LTD ACN 614 253 913 & ABN 83 614 253 913 [“Whitefox”, we, our, us”] and its associated companies give no warranty, express or implied, and make no representation with respect to the accuracy, applicability, legal correctness, or completeness of any of the contents of this brochure. Any reliance you place on such information is strictly at your own risk. to the extent permitted by law, Whitefox excludes responsibility and liability in respect of any loss arising in any way (including by way of negligence) from reliance on the information contained in this brochure. The opinions expressed in the brochure are those of the respective authors and do not necessarily reflect those of Whitefox. The inclusion of any third-party references does not imply endorsement or responsibility for the content or views expressed by those third parties. It is advisable to consult with a qualified professional for specific advice related to your individual circumstances. Any artist’s impressions or plans provided are intended for illustrative purposes only and may not accurately represent the final product.
© Copyright Whitefox Real Estate PTY LTD. published 2024. All rights reserved.
** Disclaimer: the images may be subject to copyright or intellectual property rights. These images have been used solely for the purpose of commentary, and to provide contextual information regarding our assessment of the positioning of certain agencies within the property market. It should be noted that the inclusion of these images does not imply any endorsement, affiliation, or agreement by the respective third-party owners of the copyrighted content. The views and opinions expressed in the above diagram are solely those of our organisation and do not represent the perspectives of the mentioned third parties. We acknowledge and respect the rights of copyright holders, and every effort has been made to appropriately attribute and comply with copyright laws. If you believe that any of the materials displayed above infringe upon your copyright or intellectual property rights, please contact us immediately, and we will promptly address your concerns. Please be aware that the information provided in the diagram is intended for informational and analytical purposes only. Any decisions or actions taken based on the information provided are solely at the individual’s or entity’s own risk. It is advisable to independently verify and validate the accuracy and reliability of the information used in this assessment. The diagram is subject to change without notice as the property market evolves, and we do not guarantee the uninterrupted availability or accuracy of the information presented. By reviewing and using this brochure, you acknowledge and agree to be bound by the terms and conditions outlined in this disclaimer.
*** Disclaimer: the images may be subject to copyright or intellectual property rights. It should be noted that the inclusion of these images does not imply any endorsement, affiliation, or agreement by the respective third-party owners of the copyrighted content. We acknowledge and respect the rights of copyright holders, and every effort has been made to appropriately attribute and comply with copyright laws. If you believe that any of the materials displayed above infringe upon your copyright or intellectual property rights, please contact us immediately, and we will promptly address your concerns.